Everyone’s a dog trainer these days, or at least, that’s what social media makes it look like. But long before the hashtags, flashy reels, and influencer trainers, Alaska Dog Works was already out in the snow and mud, helping families build lasting relationships with their dogs.
In this episode, Michele Forto reflects on more than three decades in the dog training world and what that kind of experience really teaches you. From pre-internet clients to pandemic-era challenges, she shares how consistency, structure, and leadership have always been the foundation of effective training, regardless of what’s trending online.
In This Episode:
The early days of dog training before social media
How the pandemic changed the industry overnight
What 3,000+ dogs have taught Michele about human behavior
Why structure actually gives your dog more freedom
Four timeless lessons every dog owner should know
Why Listen
If you’ve ever felt overwhelmed by conflicting advice online or wondered what separates real trainers from internet experts, this episode will reset your perspective. Michele breaks down what true, experience-based training looks like, and why it still matters more than ever.
